The SHEGLAM Melon Melt Niacinamide Serum Primer is a serum primer formulated with niacinamide, designed to provide anti-ageing benefits and improve the overall health and appearance of the skin. This serum primer is from the brand SHEGLAM and has a lightweight, serum-like formulation that helps to prep the skin for makeup application. With the added benefits of niacinamide, it can help to brighten the skin, reduce the appearance of fine lines and wrinkles, and improve the skin's texture over time.